When we are driving we are routinely making data-driven decisions using the gauges on our dashboard to guide us.
We look to the speedometer to decide if we should press harder or let-up on the gas pedal. We focus on the gas gauge to plan for when we need to exit the highway to refuel.
Data-driven decision making should be just as easy for driving our business as when we are driving our car.
Data-driven decision making should be just as easy when it comes to business. When you are driving your company forward, you should be looking to your gauges or business metrics to evaluate the most appropriate action items.
THE SPEEDOMETER: HOW ARE WE RUNNING TODAY?
Imagine turning on your computer and having all the vitals of your company or department available for your review. No asking your sales manager for a report. No emails with the IT team. No waiting on an update from marketing. Everything is there, automatically, in real-time.
In addition, this central reporting system or dashboard acts a single source of truth for you company’s data, and identical information that is inputted slightly differently by different departs (think U.S., United States, USA) can be transformed to make the data uniform.
CHECK ENGINE LIGHT: YOUR ATTENTION IS NEEDED
Now imagine, it’s a long holiday weekend. You are enjoying time with your family and not checking your email constantly. Why not? Because you know you will be alerted if there is something that needs your attention. Whether it is a portion of your website that is down, a spike in resource demands, a hack or any other number of triggers that you set for yourself, you have alerts in place. Go ahead, get that second margarita.
RUNNING ON E: TIME TO REINVEST
Now back from your vacation, you review the widgets displaying the results on your latest marketing efforts. You notice that website traffic and sales are both lower this last quarter, coinciding with a dip in funding for marketing campaigns.
You then expand the scope of the widgets to include two years of historical data, and you find that when you spent more money on your graphics department, all other metrics increased: website traffic, conversions, and sales. All of that in just a few minutes and a few clicks. Now, you are empowered and justified to reinvest in your graphics team.
ODOMETER: LET’S SEE HOW FAR WE’VE COME
In addition to monitoring the current health of your company, it is helpful to look back over months or years to see how particular metrics have improved or not and the other factors that were influenced at the same time.
Now grab that wheel and drive!
Data consulting and implementation services from Dattell provide STRATEGY, ENGINEERING, and PERSPECTIVE to support your organization’s data projects. Our services include custom Data Architecture, Business Analytics, Operational Intelligence, Centralized Reporting, Automation, and Machine Learning. Dattell specializes in Apache Kafka and the Elastic Stack for reliable data collection, storage, and real-time display.